ABOUT MC242

ABOUT

BACH. OF MASS COMMUNICATION (HONS) PUBLIC RELATIONS

The Public Relations (PR) programme started in 1972. The outcome of this programme focuses on producing public relations professionals and practitioners who are passionate, knowledgeable and are able to contribute to the PR industry and the country. The programme is affiliated with the Institute of Public Relations Malaysia through its IPRMSA-UiTM chapter.Furthermore, networking and linkages are developed with most of the key industry players, government agencies such as Shell, ExxonMobil, MATRADE, PNB, Petronas, Eric Pringles, Ogilvy PR and many more.

MC242: Bach. of Mass Comm. (Hons) Public Relations

SEMESTER 1

SEMESTER 2

SEMESTER 3

SEMESTER 4

SEMESTER 5

SEMESTER 6

  • Co-Curriculum
  • Islamic and Asian Civilization
  • Psychology
  • Introduction To Communication and Media Studies
  • News Writing and Reporting
  • Digital Photo Communication
  • Marketing Communication
  • Effective Speaking
  • Co-Curriculum II
  • English For Academic Reading
  • Principles Of Translation
  • Communication Theory
  • Psychology
  • Graphic and Creative Design
  • Principles Of Public Relations
  • Introduction To Human Resource Management
  • Third Language I
  • Co-Curriculum III
  • English For Academic Writing
  • Malaysian History
  • Media Law, Regulation And Ethics
  • Persuasion, Public Opinion and Propaganda
  • Writing For Public Relations
  • Public Relations In Government and Politics
  • Personal Development and Ethics
  • Third Language II
  • Communication Research Methods
  • Quantitative Data Analysis In Communication Research
  • Corporate Public Relations
  • Financial Public Relations
  • Publicity and Event Management
  • Public Relations and Social Media
  • Third Language III
  • Entrepreneurship
  • Mass Media And Society
  • Asian Politics
  • Academic Writing
  • Public Relations Counselling Project
  • International Public Relations
  • Practical Training